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From Publishers Weekly
Total quality management (TQM), the hot business topic, is frequently presented in a numbing, almost sacerdotal manner. But in their coherent analysis, George, a business consultant and author of The Baldrige Quality System and Weimerskirch, corporate quality director at Honeywell and a Baldridge Award panel judge, have managed to demythologize TQM. They provide a new management model in which "companies work very hard at bringing their customers into their organization." To help managers achieve this goal and earn a profit, they outline Baldrige criteria and emphasize that "leadership holds the key to the door of continuous improvement." With candor they note that TQM is not magic and that a minimum of two years is the time frame "most companies of any size are looking at before the transition from a traditional management model to the new systems model begins to become institutionalized." Add to this the authors' superb coverage of customer-focused management, proactive employee environments and 53 superior case studies and you have the makings of this total quality book.
Copyright 1994 Reed Business Information, Inc.
From the Publisher
Find out how today's most successful companies are getting the most from their quality initiatives. Studies show that companies waste millions of dollars on team building, benchmarking, and other quality initiatives. Yet so many save millions with the same initiatives. What makes the difference? This new updated and expanded edition includes discussions on the management processes of 51 high performance companies, including 13 that new entries.
From the Inside Flap
To understand and profit from Total Quality Management, companies must pay particular attention to the first word in the phrase-total. The spectacular rewards enjoyed by top companies like 3M, FedEx, and Ben & Jerry's were earned through a total commitment to achieving superior quality and customer satisfaction across all company functions and processes. Total Quality Management, Second Edition gives you a completely up-to-date look at how 51 of the world's most successful companies put the total into TQM. Each of these companies, including 13 new additions and 23 Baldrige Award winners, is cited as a benchmark performer in a particular business function. Their examples help you set your sights on specific goals and learn a variety of ways to go about achieving each goal. Each chapter features the best practices of one manufacturing company, one service company, and one small business. Following the examples set by these overachievers, you'll discover how to:
* Lead the transition from traditional management to management by quality
* Identify customer needs and use that knowledge to drive the organization
* Integrate strategic quality and business planning into a single strategic process
* Communicate customer and company requirements throughout your organization
* Recognize and reward employee efforts and promote improved quality
* Establish uniform measurement systems and manage by fact, not fiction
* Borrow shamelessly from industry leaders to encourage breakthrough thinking
* Build strengths and eliminate weaknesses through an annual assessment process
Supplemented with an updated list of resources and a contact list for all profiled companies, Total Quality Management, Second Edition shows you how to lead your organization straight to the cutting edge of quality and keep it there. The Portable MBA Series The Portable MBA, with over 165,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Now, with The Portable MBA Series, Wiley takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics. Series Titles: Core Curriculum The Portable MBA, Third Edition The Portable MBA in Marketing The Portable MBA in Finance and Accounting, Second Edition The Portable MBA in Management The Portable MBA in Entrepreneurship, Second Edition The Portable MBA in Entrepreneurship Case Studies The Portable MBA in Investment The Portable MBA in Strategy The Portable MBA in Economics Vital Business Topics Real-Time Strategy New Product Development Total Quality Management Psychology for Leaders Market-Driven Management Also Available The Portable MBA Desk Reference
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